Infracommerce’s market is substantially sized. Although we operate in other Latin American countries, the Company’s main market is Brazil. According to our analysis of industry data released by Stats, Statista, MCCNET and Digital Commerce 360, we estimate that the B2C online retail sector in Brazil reached R$177 billion in 2021, which would represent a scanning rate of 15% of the total Retail.
In the B2B segment, the segment moved an estimated value in 2019 of R$2.4 trillion in Brazil, according to the Market & Consumption and the Busines-to-Online business index measured by E-Consulting. According to the Company’s internal estimates, taking into account the estimated volumes of the main known platforms in the sector, about 2.5% of B2B transactions occur via e-commerce, and therefore it is estimated that the online B2B market in Brazil currently corresponds to R$61 billion.
Although significant, the online market in Brazil is still under-penetrated when compared to other countries such as the United States and China, whose respective online segments represent 21.3% (U.S. Department of Commerce data, 2020) and 24.9% (Statista, 2020) of retail sales.
It is worth mentioning the study of the International Data Center (IDC) in relation to the digital commercial applications market – infracommerce’s sector of operation and its competitors. According to IDC, this market moved an estimated $5.3 billion in revenue (2020) and is expected to grow by 12.2% per year between 2020 and 2024, reaching the $8.5 billion mark in 2024.
Companies have increasingly invested in their online operations to be prepared to increase the relevance of e-commerce in retail sales in Brazil and worldwide. Factors such as (i) favorable demographics with technological generation of millennials gaining relevance in the age pyramid, (ii) change in consumer behavior that has sought more convenience in their purchases, (iii) increased online engagement with increased smartphone support in the population, and (iv) improvement of technological tools, has helped in this trend of transferring retail sales from the physical side to the online world.
We understand that the intensification of the exploitation of e-commerce has developed mainly in 3 waves to the present moment, in which the consumer experience plays a central role in the online strategy of companies: