Glossary

B2B (Business-to-business): Established trade between companies.

B2C (Business-to-customer): Trade carried out directly between the producing company, seller or
service provider and the final consumer.

CAPEX: Amount invested in the acquisition (or improvements) of capital goods.

Customer Experience as a Service (CXaaS): Valuing the customer experience in all our clients
relationship channels.

EBITDA: Operating income before interest, taxes, depreciation and amortization.

GMV (Gross Merchandise Volume): Total volume of all transaction made through our ecosystem.

Guide Shops: Physical stores, with showcases, without storage, in which the customer can make their
purchases online, try the products and receive them at home.

TPV (Total Payment Volume): Total volume traded by payment solutions.